Skip to content
Lemonade and Seashells

Lemonade and Seashells

dream big and live large — at any age

Menu
  • Welcome!
  • Blog
  • Artist’s Dates
  • About
Menu

Lessons from self-publishing – part I

Posted on April 2, 2007 by Lisa

The story begins almost five years ago. I’d had a lightbulb moment as I walked out of a piano lesson: I was irrepressably enthused with the idea of assembling a collection of recipes designed to comply with a 30-day liver detoxification regimen. In case you’re new here and wonder why in the world I might be excited about such a thing, the short story is that the year before I had sought out a naturopath to help me restore my energy and to prevent any more hair loss. Among other things prescribed by my new medical guru, the month-long diet without processed foods, caffeine, wheat, dairy or sugar had a profound effect on my health — I felt fantastic!

I charged ahead, deciding to self-publish rather than pursue acceptance with a conventional publisher. And with the idea burning in my head and nothing yet on paper, I attended Publishers’ University, a 3-day educational event hosted by Publishers’ Marketing Association. This was followed by an overwhelming weekend at BookExpo, a book lover’s idea of heaven-on-earth! PMA is a great organization and I recommend it to anyone considering self-publishing. So, here’s …

Lesson #1: Join a professional organization. Read the newsletters, enter your publisher’s profile online, on paper, anywhere possible. The wealth of information, experience of other members, and networking potential is well worth the annual membership fee.

There are other national organizations for independent book publishers, as well as many regional groups, too. I was introduced to PMA by my brother who works in the technical end of publishing. Had he not called me up at the end of April and said, “You have to go to this!” I don’t know how long it might have taken me to figure out that the extended support of a professional organization could be so valuable. Publishers’ University and BookExpo always occur at the end of May/beginning of June — I had one month to prepare for my first foray into the Big Apple in twenty years.

So perhaps Lesson #2 is: Seek out anyone and everyone you know remotely involved in the industry and give their advice serious consideration.

I purchased a train ticket, reserved a room in the hotel directly across the street from Penn Station, assembled three day’s worth of all-black outfits, and printed up some business cards identifying me as a publisher —! And thus a new career was born.

3 thoughts on “Lessons from self-publishing – part I”

  1. Kathryn May says:
    April 16, 2007 at 4:43 pm

    Lisa! I’m loving your blog, not to mention all the amazing other blogs you reference. Your photos are fabulous! Regarding self-publishing, I stumbled onto a website by Melanie Mendelson, who has lots of good, practical suggestions for writing as well as publishing ebooks. You might want to check her out.

  2. audaciousblog says:
    April 9, 2007 at 9:59 am

    Self publishing is one of the easiest ways to get your book out there these day. I recently met with a director at the hospital that had written a book and was unsure of the different publishing avenues. We reviewed self publishing, publishing with a major publishing company and delivering his book via an e-book (electronic download) format. I had brought with me many examples of books and he was amazed to see that self published books have the same look and feel of any other book! The good news you can print on demand self published books making your book order from you website go right to the the printer who also ships for you. Gone are the days of buying your book in bulk. Self published books can be sold on Amazon and in as many resources. Anyone can become a published author today with self publishing!

  3. Alisa says:
    April 3, 2007 at 11:57 pm

    Hi there, I viewed your response from the Bittersweet Blog regarding the Sunflour Baking Co. review. Could you clarify what you mean by a trackback?

    I can be reached via the Go Dairy Free website (contact us section) if the email doesn’t come through. Thanks!

Comments are closed.

Sign up for weekly lemonade!

Recent Posts

  • When Island Girls Gather

    When Island Girls Gather

  • Revitalizing the Embers of a Dream

    Revitalizing the Embers of a Dream

  • Imagine beginning your life's work at 72!

    Imagine beginning your life's work at 72!

  • A DIY Roadmap to More Happiness

    A DIY Roadmap to More Happiness

  • Feeling Connected and Inspired

    Feeling Connected and Inspired

lisa_allen_artist

Joyspotting enthusiast. Blogging at LemonadeandSeashells.com

Thanks to @jonehallmark and @twohandspaperie I’ve Thanks to @jonehallmark and @twohandspaperie I’ve been introduced to paper cutting. Playing with combining pretty paper cuts with watercolor backgrounds. #2&3&5are Jone’s designs, my snips. #1&4 are my first attempts at branching out on my own. #dailyart #weekendlearning #papercuts
Sunday painting session with @innerpeaceartstudio Sunday painting session with @innerpeaceartstudio . The prompt was painted blobs. Despite cat #1 looking like a jazzed up potato, I could not stop! At some point in the flow I got the idea to paint some of the cats of my childhood. In the winter we burned paper trash in the fireplace to supplement what served as central heat in our very old house on Nantucket. Our (many!) cats and kittens would join us, huddled on the bricks to warm themselves, too. This funny little painting feels like the beginning of that writing project a couple of friends have been nudging me to start. Here’s looking at you @dianelesbecquets and @bettinacaserta ! What a fun — and surprising — day of painting. #artforwellness #watercolor #cats_of_instagram #memoir
Stitching under a half moon in Vermont. It’s the f Stitching under a half moon in Vermont. It’s the final night of #frenchgeneralatwarmbrookbarn ‘26 when it’s tradition to stitch into the wee hours. #collage #embroidery #crafting #vermont
Happy chaos. Storytelling with fabric. #frenchgene Happy chaos. Storytelling with fabric. #frenchgeneralatwarmbrookbarn #vermontlife #sewing #embroidery
Morning sky watch. #porchlife #vermontlife #french Morning sky watch. #porchlife #vermontlife #frenchgeneralatwarmbrookbarn
“Gardening in no-man’s land”. Morning painting pro “Gardening in no-man’s land”. Morning painting prompt: article in Boston Globe about Maine’s prison system. #dailyart #hortitherapy #garden #prisonreform #watercolor
Finding flow with happy colors and unrestrained br Finding flow with happy colors and unrestrained brushstrokes. Best relaxation ever. Love the dense hues of @kuretakejapan paints. In search of a better paper that will tolerate multiple layers of water and paint. #healingart #artasmedicine #yourbrainonart #ilovecolor #dailyart
Leaf study / after-dinner painting. #dailyart #wat Leaf study / after-dinner painting. #dailyart #watercolor #naturestudy #learning #recoveringperfectionist
Sunday collage. #paperpaintpen #collage #weekendvi Sunday collage. #paperpaintpen #collage #weekendvibes #circles #dailyart
“A Mother’s Story” told in four walls with needle, “A Mother’s Story” told in four walls with needle, thread and memory bits and found objects. These four walls are an interpretation of my mother’s life experience. The cloth houses were a craft workshop project, intended as decorative objects. Hand stitching is like a silent moving meditation for me. The motion of the hand stitching was the spark that launched this piece. So caught up was I with the storytelling bug that I stayed up stitching until I had completed two of these ‘memoir houses’.
Morning harvest. Unbelievably delicious. Feeling l Morning harvest. Unbelievably delicious. Feeling lucky. #homegrown #homegrownfood #peaches #grapes #fresh
A homegrown peach is a wonderous treat. #august #p A homegrown peach is a wonderous treat. #august #peach #freshfruit #homegrown #eatingclean
Dressing up the office. Freshly cut from my garden Dressing up the office. Freshly cut from my garden this morning. A summertime joy. #gardenerofinstagram #zinnia #cutflowergarden #officedecor #pink
The family that vacations together, crafts togethe The family that vacations together, crafts together. #tiedye #retrocraft #makingmemories❤️ #ilovemyfamily #vacation
Hot days are better with a garden filled with zinn Hot days are better with a garden filled with zinnias. And I love how easy they are to grow from seed. #inmygardentoday #gardensofinstagram #pink #zinnia #joyspotting
Susan’s patio garden. Drawing and visiting, visiti Susan’s patio garden. Drawing and visiting, visiting and drawing, celebrating her new book, “Nearly Native A Nantucket Story of Adoption, Love and Luck.” Not to mention our friendship that dates back to 4th grade, when my family made the island our home. We made stamps with pliable erasers and found impressionable surfaces on her patio to ink. The green ‘dots’ in first pic were made by pressing the putty eraser onto a decorative metal shelf.
Learning how to watercolor adds new possibilities Learning how to watercolor adds new possibilities to my favorite season. Here, today’s attempt at iris, thanks to instruction by @crystaltanart , all the way from Australia.
#august #sunflowers #garden #lovemygarden #summer #august #sunflowers #garden #lovemygarden #summer
Learning how to capture feelings with paint on pap Learning how to capture feelings with paint on paper after a magical stay at Monhegan House for a workshop with  @kristin.f.simmons . Knowing when to put the brush down is a skill unto itself! Yikes. So much to learn and practice. #olddognewtricks #learning #watercolor
I could not leave this mug on the shelf at @yarrow I could not leave this mug on the shelf at @yarrowkitterymaine . As I read through a stack of library books in search of suitable comparisons for my own manuscript, the ritual of afternoon coffee feels extra special. Thank you @yarrowkitterymaine — your store is such a delight. #coffeeandbooks #coffee #mug #cats_of_instagram #kitterymaine
Follow on Instagram
©2026 Lemonade and Seashells | Theme by SuperbThemes